Cross-Modal association is the pattern of how our brains naturally integrate and simultaneously utilize sensory inputs from two or more of our human senses. The Wine Aroma Matrix is based on the cross-modal association of our vision and olfactory senses. For example, when you first tasted cinnamon toast not only did […]

The Wine Aroma Matrix, WA-trix for short, represents an innovative new type of aroma chart that groups wine aromas by the color of the substance that is responsible for creating the aroma. All of the black fruit aromas are found grouped together on the same color row. Similarly, the listings of red fruit […]